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This session has participants put together a results-oriented dissemination strategy keeping in mind the key elements it needs.
OBJECTIVES
- Participants can identify and apply the key elements of a good results-oriented dissemination strategy
- Participants can identify specific challenges of feedback and dissemination for participatory evaluation
SESSIONS
The session introduces the key elements of a good dissemination strategies (expected outcome, message, audience, media, timing, resources) and provides some relevant information on challenges found in participatory evaluations.
REFERENCE MATERIALS
Reading: Creative ways to organise presentations
Carter, C. (1990). Using and Communicating Findings
Fisher, A. et al. (1991). Handbook for Family Planning Operations Research Design, Second Edition, The Population Council: New York, pp. 64-65.
Hendricks, M. (1994). "Making a Splash: Reporting Evaluation Results Effectively" in Handbook of Practical Program Evaluation, edited by Joseph S. Wholey, et al., Jossey-Bass Publishers: San Francisco.
This reading cover both some practical ideas on q range of reporting techniques and products including practical tips on how to organise a good brieifing. It also includes an excellent section on “Reporting via Action Recommendations” with 12 sound suggestions on how to craft recommendations that get used.
Newcomer, K. (1994). "Using Statistics Appropriately," in Handbook of Practical Program Evaluation, edited by Joseph S. Wholey et al, Jossey-Bass Publishers: San Francisco, pp. 389-406.
Freeman, M.E., Fitz-Gibbon, C, T., Morris L.L. (1987). How to Communicate Evaluation Findings. Sage Publications, Thousand Oaks, CA. pp. 20-23 and 28-44. (21pg)
The author illustrates a practical “how to” guideline for communicating evaluations to various audiences. In addition, the text stresses the importance for an evaluator to "conceptualise" the communication process during the initial planning stage of evaluation. Furthermore, the author raises several key issues crucial for an evaluator to consider during the preparation process of communicating an evaluation. These factors, the author states, include the importance for an evaluator to attend to certain credibility issues as well as the need for an evaluator to give the audience what they require and no more. An important and significant portion of this text consists of a guideline on report writing and evaluation presentation methods.
UNICEF. (2004) UNICEF Evaluation Report Standards
The UNICEF Evaluation Report Standards draw from and are complementary to key references on standards in evaluation design and process increasingly adopted in the international evaluation community. The Standards are intended for use by UNICEF offices and partners commissioning evaluations to establish the criteria against which the final report will be assessed.
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