"COMBI is social mobilization directed at the task of mobilizing all societal and personal influences with the aim of prompting individual and family action. It is a process which blends strategically a variety of communication interventions intended to engage individuals and families in considering recommended healthy behaviours and to encourage the adoption and maintenance of those behaviours. COMBI incorporates the many lessons of the past 50 years of health education and communication in a behaviourally-focused, people-centered strategy. COMBI also draws substantially from the experience of the private sector in consumer communication."

Mobilizing for Action: Communication-for-Behavioural-Impact (COMBI)
A brief introduction (4 pages)
WHO Mediterranean Centre for Vulnerability Reduction (WMC), Tunis

COMBI Manual (Final version to be available mid 2005)
Planning Communication-for-Behavioural-Impact (COMBI) Programmes for Health

The Kevin Costner Syndrome
Dr. Everold Hosein, Communications Adviser
Mediterranean Center for Vulnerability Reduction, Tunis
World Health Organization