Contents:

Chapter 1: A Society-Based Development Strategy
Chapter 2: Building Partnerships
Chapter 3: Building Political Commitment
Chapter 4: Working with the Salt Industry
Chapter 5: Working with the Health Sector
Chapter 6: Working with Schools
Chapter 7: Sustaining the Progress
Chapter 8: Social Mobilization Steps

Communication Tool Kits Included:

1. Assessing Social Mobilization
2. Prototype Point-of-Purchase Study for IDD
3. Additional Questions for Rapid Response Survey for IDD
4. IDD Key Messages and Supporting Information (Generic)
5. Key Messages for Doctors (Pakistan)
6. School Activity for Children
7. Hypothetical Audience Segments for IDD