BACKGROUND

VITAMIN & MINERAL DEFICIENCY: A GLOBAL PROGRESS REPORT 2004 (43 pages)
UNICEF and The Micronutrient Initiative, 2004

As many as a third of the world’s people do not meet their physical and intellectual potential because of vitamin and mineral deficiencies, according to DAR report released by UNICEF and The Micronutrient Initiative. The report is accompanied by individual Damage Assessment Reports that present the most comprehensive picture to date of the toll being taken by vitamin and mineral deficiency in 80 developing countries.

SUPPORTING MATERIAL FOR NATIONAL LAUNCH OF "DAR"

1. A Challenge To Media Professionals - Investigating Vitamin & Mineral Deficiency
   For decades the rich countries have been getting essential vitamins and minerals to most of their people – protecting brain development, reducing death and disease, and increasing energy and productivity. Isn’t it time the poor countries did the same?
2. A Challenge to the World’s Food Companies
   Vitamin & Mineral Deficiency saps the physical and mental health of nations.
   Now is the time for the world’s food companies to be, and be
   seen to be, part of the solution.
3. Global Q&A for DAR
4. Press Release Template for National Launch of DAR
   Example from WCARO
5. Presentation Template for DAR (Power Point)
6. Talking Points - Vitamin and Mineral Deficiency
7. UNICEF Child Survival Fact Sheet: Nutrition

Example from China: Joint Press Release Ministry of Health and UNICEF
Vitamins & Minerals for Kids Fortifies Economic Development in China
3 September 2004

DAR OF CEE/CIS and BS -LEADERSHIP BRIEFING

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